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  • Setting Key Standards for The Industry

    The Vision Council has produced or contributed to multiple standards and communications to assist the industry in serving the eyeglass wearing public, including Country of Origin Marking Rules and Lens...

    26 Jul 2018

  • Making a Difference through Advocacy Efforts

    The Vision Council maintains a full-time legislative and regulatory staff in the nation’s capital and is actively engaged in all regulatory and legislative policymaking that may impact companies and...

    26 Jul 2018

  • Vision Markets Continued Growth in 2017

    Total revenue generated by the vision care industry during the 2017 calendar year grew to $40.38 billion – an increase of 0.1% compared to 2016 industry revenues. The number of adults using vision...

    29 May 2018

  • Think About Your Eyes 2017 Results

    Think About Your Eyes recently released it’s 2017 data. Utilizing a new research method designed to measure the impact of consumer marketing programs, Think About Your Eyes messaging generated 3.4 million...

    29 May 2018

  • FTC analyzes contact lens prescription release, verification

    Primary Care Optometry News covered the recent workshop where contact lens vendors, clinicians, regulators and eyecare industry professionals gathered to discuss concerns surrounding prescription release...

    27 Apr 2018

  • AOA Recognizes Industry Support of Think About Your Eyes

    Think About Your Eyes celebrated another momentous year in 2017, increasing support from the industry with the addition of new partner organizations, launching a new creative advertising campaign and –...

    28 Mar 2018

  • Retail Apocalypse and Corporate Optometry

    As consumer shopping habits evolve, corporate opticals hosted in malls or other brick-and-mortar anchors are struggling to compete. Visit Corporate Optometry Careers to learn what’s causing the decline and...

    19 Dec 2017

  • Vision Markets Continue Growth in 2017

    Total revenue generated by the vision care industry during the year ending in the second quarter of 2017 grew to $40.16 billion – an increase of 0.2% compared to same period in 2016 and up by 21.3% over...

    30 Oct 2017

  • Think About Your Eyes Celebrates Experiences Through Sight

    Think About Your Eyes celebrated World Sight Day with a partnership with Instagram influencers around the country, encouraging them and their audience to celebrate everything their sight allows them to...

    30 Oct 2017

  • Celebrate #NationalSunglassesDay All Year Long

    Remember to remind your clients and patients the importance of wearing sunglasses year-round. Click here for an infographic illustrating the sunglass use and buying habits of American adults. Remember...

    22 Jun 2017

  • Optical Markets Continue to Grow Fourth Quarter 2016

    The total vision care industry generated $40.4 billion in revenue during the 12ME period December 2016—rising by 1.5% over previous year totals and up by 21.0% over 12ME June 2008 retail sales...

    27 Feb 2017

  • UV Exposure among U.S. Adults

    During the winter of 2016, The Vision Council deployed a VisionWatch Survey concerning sunglass usage and concerns regarding UV exposure; repeating the study every other year, first starting in 2013....

    30 Jan 2017

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