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  • Think About Your Eyes Celebrates Experiences Through Sight

    Think About Your Eyes celebrated World Sight Day with a partnership with Instagram influencers around the country, encouraging them and their audience to celebrate everything their sight allows them to...

    30 Oct 2017

  • Celebrate #NationalSunglassesDay All Year Long

    Remember to remind your clients and patients the importance of wearing sunglasses year-round. Click here for an infographic illustrating the sunglass use and buying habits of American adults. Remember...

    22 Jun 2017

  • Optical Markets Continue to Grow Fourth Quarter 2016

    The total vision care industry generated $40.4 billion in revenue during the 12ME period December 2016—rising by 1.5% over previous year totals and up by 21.0% over 12ME June 2008 retail sales...

    27 Feb 2017

  • UV Exposure among U.S. Adults

    During the winter of 2016, The Vision Council deployed a VisionWatch Survey concerning sunglass usage and concerns regarding UV exposure; repeating the study every other year, first starting in 2013....

    30 Jan 2017

  • Think About Your Eyes Focuses on Vision Behind the Wheel

    Think About Your Eyes has focused on vision and its impact on safety while driving. Through the use of two infobytes housed on the campaign’s Facebook page, the importance of good vision in preventing...

    28 Nov 2016

  • Optical Markets Continue to Grow Third Quarter 2016

    During the 12 month period ending in September 2016, the vision care industry in the United States generated $40.25 billion in revenue at the retail level. When compared to sales revenue from the previous...

    28 Nov 2016

  • Second Quarter Managed Vision Care Update

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing vision insurance or some type of...

    26 Oct 2016

  • Optical Markets Continue to Grow Second Quarter 2016

    During the 12 month period ending in June 2016, the vision care industry in the United States generated $40.08 billion in revenue at the retail level. When compared to sales revenue from the previous year,...

    26 Sep 2016

  • Sports Sunglass Usage among US Adults

    In March of 2016, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their sports habits...

    26 Aug 2016

  • Overall Market Performance in 2015

    The total vision care industry generated nearly $40 billion in revenue during the 12 month period ending in December 2015. This is an increase of 5.8% over previous year totals, and 15% over the retail...

    22 Jul 2016

  • Overview of the 2015 Frames Sales

    According to Vision Watch, there were 74.0 million pairs of eyeglass frames sold in the U.S. during the 12 month period ending in December 2015 (January 1, 2015 through December 31, 2015). This indicates...

    23 Jun 2016

  • Overview of 2015 Rx Lens Sales

    According to Vision Watch, there were 82.9 million pairs of lenses sold in the U.S. in the 12 month period ending in December 2015 (January 1, 2015 through December 31, 2015). This is about 3.7% more than...

    31 May 2016

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