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  • Can’t Miss Cataract Signs

    Optometrists can’t afford to miss basic cataract signs. In the spirit of CollaborativeEYE, Bridgette Connorton, OD, teams up with her primary collaborator, Blake Williamson, MD, MPH, MS, to review the...

    28 Aug 2018

  • Impacting Consumer Behavior through Education

    Vision Expo funds consumer initiatives through The Vision Council that drive millions of eye exams and promote the fashion and lifestyle aspects of eyewear. The Eyecessorize campaign focuses on the fashion...

    26 Jul 2018

  • The Vision Council’s National Sunglasses Day is TWO Days Away!

    National Sunglasses Day is this Wednesday, June 27th. Jump on The Vision Council’s bandwagon to share the importance of protecting the eyes from the sun’s UV rays with sunnies. The Vision Council is arming...

    22 Jun 2018

  • Keep Digital Eye Strain Top of Mind for Healthy Vision Month

    May is Healthy Vision Month, which is yet another reminder of the importance of maintaining good eye health. According to a survey by The Vision Council, 60.5 percent of American adults report experiencing...

    29 May 2018

  • ODs and MDs Collaborating for Good

    Two of CollaborativeEYE’s board members—Jeffrey Augustine, OD, and William Wiley, MD—discuss the importance of the collaborative care model in eye care. See the video here. Two of CollaborativeEYE’s...

    28 Mar 2018

  • Think About Your Eyes Featured in USA Today

    Last month, a survey commissioned by Think About Your Eyes was featured on the front page of USA Today. The survey polled adults around the country about the importance of their vision health and eye exam...

    19 Dec 2017

  • An optometrist and a makeup artist walk into the exam room...

    Conversations regarding the latest cosmetic eye products are becoming commonplace in the optometric exam room. Click here to read more from Women in Optometry. Conversations regarding the latest...

    25 Aug 2017

  • Think About Your Eyes Debuts New Commercials

    On July 31, Think About Your Eyes debuted a new creative campaign, featuring two new commercials. The campaign, entitled “Seeing is a Gift” celebrates all that sight allows us to experience, from the...

    25 Aug 2017

  • Celebrate #HealthyVisionMonth with Think About Your Eyes!

    Think About Your Eyes is proud to count International Vision Expo as a partner. In New York last month, the campaign celebrated the release of 2016 exam data, which showed that the campaign’s messaging...

    30 May 2017

  • Think About Your Eyes Launches First Ads of 2017

    Monday, February 13 marked the launch of advertising for Think About Your Eyes. Thanks to increased support from existing partners, including The Vision Council and the American Optometric Association, as...

    27 Feb 2017

  • Think About Your Eyes Anticipates Momentous 2017

    2016 was a milestone year for Think About Your Eyes. With 20 industry partners and 33 state associations supporting the campaign, more than 7,100 TV commercials, 670,000 radio commercials, and 36 million...

    30 Jan 2017

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