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Social Media Tips for June

It’s a big month for the eyewear world! As we kickoff summer, help us celebrate National Sunglasses Day on Thursday, June 27th.

  • Brought to you by The Vision Council, National Sunglasses Day is a commemorative date held annually on June 27 celebrating the importance of wearing shades year-round to protect the eyes from the sun’s harsh ultraviolet (UV) rays. Encourage your patients to share a #SunglassSelfie on #NationalSunglassesDay to celebrate sunglasses and share the very important message of UV protection.
  • Click here for countdown posts, logos, and other materials to help promote National Sunglasses Day. Visit for more information.

Other June holidays include National Eyewear Day on Thursday, June 6th, Father’s Day on Sunday, June 16th, and the First Day of Summer on Friday, June 21st. 

  • Zyloware is encouraging all eyecare professionals and enthusiasts to join them in celebrating National Eyewear Day on June 6th. Share a photo in your favorite frame or a top-selling frame at your practice to celebrate this optical holiday!
  • Encourage your followers to celebrate the father or father-figure in their life with a special eyewear gift! Promote popular men's frames on your social media channels and give a shout-out to all the Dads on June 16th. 
  • Summer officially begins on June 21st! It's a great time to further promote the importance of UV protection and wearing sunglasses. 

Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

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