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  • Action Sports Sunglass Usage among US Adults

    In August 2014, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their action sports...

    08 Sep 2015

  • The Guys' Guide to Fall/Winter Eyewear Trends

    Eyewear is a man’s best accessory, so says Eyecessorize campaign spokesperson and style expert Jenn Falik. And when it comes to masculine frames, there are lots of options in terms of colors, shapes and...

    08 Sep 2015

  • How to Write a Professional Job Description for an Eye Care Professional

    OCTOBER 8, 2014 | ASHLYN SIMS Writing a job description is similar to marketing a product – in order to sell it, people need to be able to find it. However, it doesn’t do you any good if just anyone finds...

    08 Sep 2015

  • How Smart Can Glasses Get?

    Once upon a time glasses were, well… simply glasses. They provided the wearer with two things; correction and protection. Throughout history the looks of glasses have, thankfully, changed dramatically and...

    08 Sep 2015

  • Think About Your Eyes – National Campaign Continues to Grow Eye Exams

    Think About Your Eyes launched nationally in July 2013 with a simple goal: educate the public about the benefits of vision health and the importance of an annual comprehensive eye exam. With the...

    08 Sep 2015