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  • Young Professionals Club

    The countdown is on! Register TODAY for Vision Expo East in New York City (March 30 – April 2, 2017)! Take advantage of the world-class education available to young professionals: Take a look at...

    27 Feb 2017

  • Think About Your Eyes Launches First Ads of 2017

    Monday, February 13 marked the launch of advertising for Think About Your Eyes. Thanks to increased support from existing partners, including The Vision Council and the American Optometric Association, as...

    27 Feb 2017

  • Optical Markets Continue to Grow Fourth Quarter 2016

    The total vision care industry generated $40.4 billion in revenue during the 12ME period December 2016—rising by 1.5% over previous year totals and up by 21.0% over 12ME June 2008 retail sales...

    27 Feb 2017

  • Eyecessorize Unveils S/S ‘17 Eyewear Trends

    We may be in the thick of winter, but the fashion realm is always seasons ahead. Keeping up with the runways, The Vision Council’s Eyecessorize campaign released it official eyewear trends for...

    27 Feb 2017

  • How Do I Market My Eye Care Business

    Take advantage of some great marketing lectures and learn straight from the leader in online marketing, Google. Online marketing & Google – the two go hand in hand. When an eye care customer is about to...

    27 Feb 2017

  • Find Your Next Optometry Job While at Vision Expo East 2017

    CovalentCareers LIVE is a tool that gives eyecare job seekers the ability to chat with optometry practices who are currently looking to hire and who will be attending Vision Expo East 2017. If you’re a...

    27 Feb 2017


    So far in 2017, we haven’t just counted down a new year. We’ve also sworn in a new president. And, as with any freshly minted administration, we have as many questions as answers. So, what do we actually...

    27 Feb 2017