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  • Mid-Year Exams Trend

    During the 12ME June 2015, 45.7% of the US adult population received an eye exam (a total of over 112.6 million exams generating $5.78 billion in dollar revenue). Older Americans were more likely than...

    21 Dec 2015

  • Think About Your Eyes Reaches Milestone

    Think About Your Eyes recently reached a campaign milestone, with the two millionth visit to the website since the launch in 2013. Currently, 2015 web traffic is outpacing 2014 web traffic, with the...

    25 Nov 2015

  • Recruiting for Your Optometry Practice: 5 Tips to Keep in Mind

    By BRIDGER DAVENPORT COSTIN It may seem like the end of the world when your office is short staffed, but you can choose to fill a position with just any warm body or you can use this as an opportunity to...

    25 Nov 2015

  • Sport Sunglass Usage among Consumers

    In August 2015, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their sports habits...

    25 Nov 2015

  • Man at Work

    To contrast our “Eyecons on Eyecons” feature of iconic women and their iconic sunglasses, here’s one with the guys! We assembled a collection of professions and created original artwork to represent the...

    20 Nov 2015

  • Visionaries Profile Series: Ian Rubinstein

    Every eyecare professional has a unique story and unique contributions to make—and we want you to share them with our community. The Visionaries Community Profile is about telling those stories and...

    05 Nov 2015

  • Visionaries Profile Series: Dr. Denise Whittam

    Every eyecare professional has a unique story and unique contributions to make—and we want you to share them with our community. The Visionaries Community Profile is about telling those stories and...

    05 Nov 2015

  • Randy Jackson’s Songs of Summer

    Summer is almost over, but we’re not saying goodbye just yet. We talked to music icon and frame designer Randy Jackson and asked him to share his favorite songs of summer along with his recommended eyewear...

    05 Nov 2015

  • Rx Lens Mid-Year Overview

    There were 82.1 million pairs of lenses sold in the US during the 12ME December 2014—more than the number of lenses sold one year ago (about 4.6% more) and up by 7.0% when compared to what was sold two...

    26 Oct 2015

  • Cultural Fit: How to Hire Employees You Love

    Brad McCorkle, Local Eye Site There’s no denying the importance of finding employees that are a good culture fit for your practice. The reality is that employees who enjoy their jobs find their roles...

    26 Oct 2015

  • Think About Your Eyes Debuts Awareness Video

    Think About Your Eyes has created a video to continue to raise awareness among consumers of the importance of an annual eye exam. The video asks consumers about their current vision care schedule, and...

    26 Oct 2015

  • The Visionaries Community

    Have you heard about the Visionaries Community—a platform for you to share your voice? The Visionaries Community is a free and exclusive social community of eyecare professionals, industry leaders and...

    12 Oct 2015

  • 6 Ways to Land a Job at Vision Expo West

    AUGUST 25, 2015 | STEVEN SQUIRES 1. Treat Everyone You Meet as a Potential Employer Vision Expo is an excellent opportunity to rub elbows with some of the industry’s top executives, scholars, and...

    08 Sep 2015

  • 2015 Midyear Optical Markets Update

    The optical industry continues to make steady growth through the first six months of 2015, bringing in $38.87 billion in revenue for the 12 month period ending in June 2015. This nearly $39 billion...

    08 Sep 2015

  • Purchase Intent in the Eyewear Industry

    In October 2008, The Vision Council first conducted a consumer survey that examined how the current state of the economy was influencing purchasing behavior for optical goods and services in the US. The...

    08 Sep 2015

  • Employee Retention: Why Do They Stay?

    BY BRAD MCCORKLE, Founder of Local Eye Site More than once I’ve had conversations with frustrated Ophthalmologists and Optometrists about Ophthalmic Technician and Optician employee turnover. The...

    08 Sep 2015

  • Interview Tips We Can Learn From Volleyball

    Ace Your Next Job Interview By Erica Miller, Staff Writer at Local Eye Site June 25, 2015 I love Volleyball. It's one of my favorite sports, and the other day I was thinking about how the interview process...

    08 Sep 2015

  • Optical Markets Continue to Grow First Quarter 2015

    The Vision Care Industry in the US Generates Billions During the 12 month period ending in March 2015 the vision care industry in the United States generated $38.27 billion in revenue at the retail level....

    08 Sep 2015

  • Think About Your Eyes Shares Survey Results Around Children’s Eye Health

    Children’s Vision Health Awareness A survey recently conducted by Think About Your Eyes showed that children’s vision health isn’t at the top of many parents’ lists. Of the parents’ surveyed, only 40%...

    08 Sep 2015

  • Eyecons on Eyecons

    Over the years many of the world's most elegant, revered and powerful women have been photographed wearing a variety of beautiful sunglasses. Not only have these women revolutionized personal flair and...

    08 Sep 2015

  • New Grads: Building Your Network

    Local Eye Site, 08 Sep 2015

    MAY 20, 2015 Graduation is finally here, and you still have no idea where you want to work. In a competitive job market, you have to build your network and learn how to become a pro at networking. Here are...

    08 Sep 2015

  • Think About Your Eyes Expands Social Media Efforts

    Think About Your Eyes partners with blogger network Mom It Forward This month, Think About Your Eyes partnered with blogger network Mom It Forward to promote children’s vision health, especially in the...

    08 Sep 2015

  • Fashion versus Function Study

    The Vision Council investigates whether the “fashion” or “medical-function” aspect of eyewear is more valuable to eyewear users. The Vision Council conducted a survey about whether eyewear users and buyers...

    08 Sep 2015

  • Applying For Medical Panels

    Aaron Lech, O.D., F.A.A.O., 08 Sep 2015

    All you need to know about the typical timing and process of applying to be on a medical panel. Becoming paneled with most medical plans is basically a 3 step process: application, credentialing and...

    08 Sep 2015

  • The Recipe To Building The Perfect Personal Brand

    Erica Miller, 08 Sep 2015

    Perfecting your personal brand can help you stand out from the competition when searching for a job. Creating your personal brand is like putting together the perfect dish. Use the following 3 “C”...

    08 Sep 2015

  • MVC Coverage among US Adults

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing vision insurance or some type of...

    08 Sep 2015

  • The New(ish) Hiring Tool You're Ignoring

    Video Interviewing As The New Resource In Job Interviewing As new technologies emerge, the way employers locate, screen, interview, and hire candidates has changed over time. Conducting video interviews...

    08 Sep 2015

  • Think About Your Eyes Advertising Continues to Grow

    Become a Member Today and Inspire Consumers to Schedule a Comprehensive Eye Exam Think About Your Eyes' (TAYE) message of annual, comprehensive eye exams is getting noticed, reaching more than 120 million...

    08 Sep 2015

  • Vision Loss in America: Aging and Low Vision 2015 Report

    Low vision is defined as visual impairments that are not correctable through surgery, pharmaceuticals, glasses or contact lenses. Read More Low vision is defined as visual impairments that are not...

    08 Sep 2015

  • Use "Mindshare" to Create Long-Term, Loyal Patients

    You can lock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare." Gaining a greater share of patient mindshare is based on frequent touchpoints that help...

    08 Sep 2015

  • Traditional vs. Digital-Freeform Progressives Among ECPs

    From the 2014 ECP Lens & Equipment Study, The Vision Council surveyed ECPs regarding progressive lens types (traditional vs. digital-freeform) in their respective practices. Respondents dispensing...

    08 Sep 2015

  • Why I created the Macular Degeneration Risk Prevention Center

    Age-related Macular Degeneration (AMD) is the leading cause of irreversible vision loss in the United States for people over the age of 55. AMD causes problems reading, driving and performing activities...

    08 Sep 2015

  • Get New Patients to Find You through 'Think About Your Eyes'

    Think About Your Eyes (TAYE) is a nationwide, multi-million dollar TV, radio, print and Internet advertising campaign that educates Americans on the need for better vision health, encourages them to...

    08 Sep 2015

  • Online Access Used As A Shopping Tool For Eyewear Purchases Among American Adults

    This past November, The Vision Council Market Research Team conducted its yearly internet influence study. Since 2007 The Vision Council has organized this study as part of its consumer VisionWatch...

    08 Sep 2015

  • 3 Job Search Mistakes You're Already Making in 2015

    JANUARY 14, 2015 | STEVEN SQUIRES It's a new year, but old habits die hard. When it comes to your job search, are you holding on to the mistakes you made last year? Let's take a look at some of the common...

    08 Sep 2015

  • Shopping for Eyewear 101

    Want to know what your female patients are looking for when they shop for eyewear? Style expert and Eyecessorize campaign spokesperson Jenn Falik has the details. Find out the perfect frame styles for...

    08 Sep 2015

  • Google Glass Awareness in the US

    From a recent VisonWatch custom study conducted by The Vision Council, it was found that a large number of adults (42.5% equivalent to 103.9 million people) are not aware of, or familiar with, smart glass...

    08 Sep 2015

  • 5 Important Holiday Job Search Tactics

    By STEVEN SQUIRES Whether you're ready or not, the holidays are finally here. Music has filled the December air, yet the only songs you're singing are the job search blues. You already know your job search...

    08 Sep 2015

  • Celebrating an Eyewear-Clad Holiday

    With holiday shopping in full swing, everyone is on the hunt for the perfect presents for friends and loved ones. There’s no better gift than the one that keeps on giving: eyewear, of course. Help your...

    08 Sep 2015

  • The Visual Merchandiser's Critical Eye

    Walk your store quarterly with this checklist in mind By Travis Reed Course 32B4, “Visual Merchandising Problems & Solutions” (Sat., March 21, 9:45-11:45) Have you ever wondered what a visual merchandiser...

    08 Sep 2015

  • Nutrition for Your Practice

    By: Laurie Capogna, OD There is a paradigm shift in health care from being reactive doctors who merely treat disease to proactive doctors who educate our patients about prevention. Currently, North...

    08 Sep 2015

  • Mid-Year Rx Lens Trends

    According to VisionWatch, there were 78.5M pairs of lenses sold in the US during the 12ME Jun’14 — more than the number of lenses sold one year ago (+1.3%) and up by 2.7% when compared to what was sold two...

    08 Sep 2015

  • Spring Hues for Seasonal Eyewear Inspiration

    Even though fall is in full swing, those in the fashion realm are already gearing up for next season, releasing the official Pantone color palette for spring 2015. Bursting with eye-catching brights, soft...

    08 Sep 2015

  • Questions to Ask During Your Eye Care Interview

    By Ashlyn Sims, Staff Writer at Local Eye Site So you've landed the interview for the eye care job of your dreams, congratulations! Don't let your hard work stop there. The purpose of an interview is to...

    08 Sep 2015

  • Get New Patients to Find You through 'Think About Your Eyes'

    Think About Your Eyes (TAYE) is a nationwide, multi-million dollar TV, radio, print and Internet advertising campaign that educates Americans on the need for better vision health, encourages them to...

    08 Sep 2015

  • Action Sports Sunglass Usage among US Adults

    In August 2014, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their action sports...

    08 Sep 2015

  • The Guys' Guide to Fall/Winter Eyewear Trends

    Eyewear is a man’s best accessory, so says Eyecessorize campaign spokesperson and style expert Jenn Falik. And when it comes to masculine frames, there are lots of options in terms of colors, shapes and...

    08 Sep 2015

  • How to Write a Professional Job Description for an Eye Care Professional

    OCTOBER 8, 2014 | ASHLYN SIMS Writing a job description is similar to marketing a product – in order to sell it, people need to be able to find it. However, it doesn’t do you any good if just anyone finds...

    08 Sep 2015

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