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  • Vision Expo West to Introduce Expanded Education Programming

    Education Program Tailored by Expert Conference Advisory Board to Meet the Needs of All Eyecare Professionals Alexandria, VA – August 6, 2018 – Vision Expo West, taking place September 26 - 29 in Las...

    06 Aug 2018

  • Vision Expo to Recognize Exhibitors through New Award Category

    Alexandria, VA – July 31, 2018 – Vision Expo has announced a new category as part of its Best Booth Awards. Along with Most Creative Booth Design, the newly launched category will be Best Brand Activation....

    31 Jul 2018

  • A Special Message from Ashley Mills, CEO of The Vision Council

    For three decades, the optical community has come together in glamorous Las Vegas to evolve the scope of patient care, ensure business success, build relationships and find inspiration at Vision Expo West....

    26 Jul 2018

  • Impacting Consumer Behavior through Education

    Vision Expo funds consumer initiatives through The Vision Council that drive millions of eye exams and promote the fashion and lifestyle aspects of eyewear. The Eyecessorize campaign focuses on the fashion...

    26 Jul 2018

  • Setting Key Standards for The Industry

    The Vision Council has produced or contributed to multiple standards and communications to assist the industry in serving the eyeglass wearing public, including Country of Origin Marking Rules and Lens...

    26 Jul 2018

  • Making a Difference through Advocacy Efforts

    The Vision Council maintains a full-time legislative and regulatory staff in the nation’s capital and is actively engaged in all regulatory and legislative policymaking that may impact companies and...

    26 Jul 2018

  • OWA Connection Series Event Earning It: Hard-Won Lessons From Trailblazing Women At The Top Of The Business World

    The OWA is excited to announce this year's Connection Series event Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World, featuring author and speaker Joann Lublin, at...

    20 Jul 2018

  • Optical Business News Podcast with Vision Expo’s Tarrence Lackran

    Daniel Feldman interviews Vision Expo’s own Director of Industry Relations to hear more about what’s new at Vision Expo, the OPTImum Retail Award + how revenues from the show increase eye exams and optical...

    20 Jul 2018

  • Celebrity and Urban Driven Destination, The BLOCK, to Launch at Vision Expo West

    Alexandria, VA – July 18, 2018 -- The BLOCK, an extension of the Galleria featuring celebrity-influenced and independently designed urban eyewear, will launch at Vision Expo West 2018 in Las Vegas, NV...

    20 Jul 2018

  • Registration is Open for 30th Anniversary of Vision Expo West

    Alexandria, VA – June 12, 2018 -- Registration is now open for Vision Expo West at the Sands Expo and Convention Center in Las Vegas, NV (Education: September 26 – 29; Exhibition: September 27 – 29). This...

    11 Jul 2018

  • Vision Expo Announced as TSNN Best of Show Finalist for OptiCon Partnership

    Alexandria, VA – May 25, 2018 -- Reed Exhibitions and The Vision Council, co-owners of Vision Expo, are pleased to announce that Vision Expo has been nominated as a Trade Show News Network (TSNN) Awards...

    11 Jul 2018

  • Book Your Travel to Vision Expo

    We've negotiated travel discounts and secured a limited number of reduced-rate hotel rooms to make your trip to Las Vegas affordable. Through the travel experts at onPeak, rooms at the group rate are...

    11 Jul 2018

  • Early Reports Show Record Buzz, Sales as the Industry Closes Out Vision Expo West 2017

    Alexandria, VA – September 19, 2017 – Preliminary reports indicate strong sales across the show floor and a record amount of social media activity as the industry returns from Vision Expo West 2017 in Las...

    11 Jul 2018

  • Vision Choice Award Winners Announced

    Vision Expo has announced the winners of the 2017 Vision Choice Awards. First Place: Lunette USA, Inc., Booth #G21033 Second Place: FGX International, Booth #19023 Third Place: Miraflex, Booth #14086...

    11 Jul 2018

  • 06 Jul 2018

  • The Vision Council’s National Sunglasses Day is TWO Days Away!

    National Sunglasses Day is this Wednesday, June 27th. Jump on The Vision Council’s bandwagon to share the importance of protecting the eyes from the sun’s UV rays with sunnies. The Vision Council is arming...

    22 Jun 2018

  • Trends from vision expo east 2018

    This year’s New York optics event showcased a fresh diversity in eyewear trends, where minimalist aesthetics, technical excellence, and imaginative studies in color are prompting a new wave of creative...

    22 Jun 2018

  • Digital marketing strategies for your practice

    In this podcast, Dr. Maria Sampalis and Dr. Sandi Eveleth discuss marketing strategies for your optometric business. Social marketing is a great way to build your brand, attract new patients and retain...

    22 Jun 2018

  • Keep Digital Eye Strain Top of Mind for Healthy Vision Month

    May is Healthy Vision Month, which is yet another reminder of the importance of maintaining good eye health. According to a survey by The Vision Council, 60.5 percent of American adults report experiencing...

    29 May 2018

  • Vision Markets Continued Growth in 2017

    Total revenue generated by the vision care industry during the 2017 calendar year grew to $40.38 billion – an increase of 0.1% compared to 2016 industry revenues. The number of adults using vision...

    29 May 2018

  • Think About Your Eyes 2017 Results

    Think About Your Eyes recently released it’s 2017 data. Utilizing a new research method designed to measure the impact of consumer marketing programs, Think About Your Eyes messaging generated 3.4 million...

    29 May 2018

  • Meeting the Challenges of Optometry Staff Management

    As a young OD, it’s important that you be ready to meet the wide range of challenges that your new position will throw at you. Patricia Fulmer, OD, shared her thoughts on how new graduates can overcome the...

    29 May 2018

  • Podcast: 2018 Eyewear Trends

    Last month’s Vision Expo East was a whirlwind of networking, education, investigating new technology, and enjoying the company of friends in eyecare from around the globe! To discuss the biggest trends in...

    27 Apr 2018

  • National Sunglasses Day

    The Vision Council encourages you to begin planning for National Sunglasses Day, June 27, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and...

    27 Apr 2018

  • FTC analyzes contact lens prescription release, verification

    Primary Care Optometry News covered the recent workshop where contact lens vendors, clinicians, regulators and eyecare industry professionals gathered to discuss concerns surrounding prescription release...

    27 Apr 2018

  • ODs and MDs Collaborating for Good

    Two of CollaborativeEYE’s board members—Jeffrey Augustine, OD, and William Wiley, MD—discuss the importance of the collaborative care model in eye care. See the video here. Two of CollaborativeEYE’s...

    28 Mar 2018

  • AOA Recognizes Industry Support of Think About Your Eyes

    Think About Your Eyes celebrated another momentous year in 2017, increasing support from the industry with the addition of new partner organizations, launching a new creative advertising campaign and –...

    28 Mar 2018

  • #TBT: WWD Panel With Top Eyewear Designers

    Vision Expo partnered with Women’s Wear Daily (WWD) for a panel, Eye on Design: An Exclusive Talk with Influential Eyewear Designers, featuring leading creative visionaries in the eyewear industry during...

    28 Mar 2018

  • Crossing the Void from Student to New Optometrist

    Ever wondered what real-world optometry is like, or questioned how you’d make the transition from optometry student to new optometrist? At Vision Expo West 2017, a group of young ODs sat down to discuss...

    28 Mar 2018

  • Women’s Wear Daily Live at Vision Expo East

    Join leading creative visionaries in the eyewear industry for the panel Eye on Design: An Exclusive Talk with Influential Eyewear Designers at Vision Expo. To be streamed live via the WWD Facebook page,...

    26 Feb 2018

  • Debuting the Spring/Summer 2018 Eyewear Trends

    The spring/summer 2018 season is upon us, and the fashion realm is already predicting what’s trending when it comes to eyeglasses and sunglasses. The Vision Council’s Eyecessorize campaign has curated the...

    26 Feb 2018

  • Optometry Podcast: Dr. Quy Nguyen Discusses Career Development + Vision Expo East 2018

    Dr. Quy Nguyen with SUNY College of Optometry is now offering the advice he’s compiled from his own career and through mentoring fellow optometrists and students. Listen to the Defocus Media podcast. ...

    26 Feb 2018

  • Let your optical be the talk of the town

    Written by Dr. Arian Fartash @glamoptometrist Imagine going to your favorite retail store and finding they carry the same type of sweater season after season. Maybe you want to buy a warmer sweater,...

    26 Feb 2018

  • A first impression is a lasting impression

    By Dr. Arian Fartash @GlamOptometrist Will Rogers said it best: “You’ll never get a second chance to make a first impression.” Walking into your office for the first time, how will your patients feel? You...

    29 Jan 2018

  • Submit Your $10,000 Idea By February 2

    Pitch the initiatives you used to grow your business in one of the following areas: Clinic or retail space design, Innovative uses of technology, Staff development (training, retention, team building) or...

    29 Jan 2018

  • Check out ‘Ultra Violet’: The Pantone Color of the Year

    The Pantone Color Institute released its Color of the Year once again! A color that is not only prominent in today’s fashion world, but also inspiring in nature, “Ultra Violet” truly stands out. It’s no...

    29 Jan 2018

  • Guide to Optometry Billing and Coding

    https://newgradoptometry.com/guide-coding-and-billing-in-optometry/ Understanding billing and coding is critical to the success of your optometry practice. In this video interview, learn some tips and...

    29 Jan 2018

  • 8 Resolutions for 2018

    Resolutions have always been steeped more in tradition than follow-through. In fact, only 8% of people now keep their New Year’s resolutions and only 3% even write them down. To help you be in the 8% that...

    19 Dec 2017

  • The Holiday Hiring Myth Explained & 4 Ways to Get Hired Now

    Thousands of job seekers are still active during November and December, and plenty of new jobs are being posted too. Follow these steps to continue a strong search this holiday season. Read more on Local...

    19 Dec 2017

  • Retail Apocalypse and Corporate Optometry

    As consumer shopping habits evolve, corporate opticals hosted in malls or other brick-and-mortar anchors are struggling to compete. Visit Corporate Optometry Careers to learn what’s causing the decline and...

    19 Dec 2017

  • Think About Your Eyes Featured in USA Today

    Last month, a survey commissioned by Think About Your Eyes was featured on the front page of USA Today. The survey polled adults around the country about the importance of their vision health and eye exam...

    19 Dec 2017

  • The Gift of Giving Back is Big

    Does your optical business have a charity it supports? Do employees, patients, and management all take part? Q4 is the time when philanthropy has traditionally taken center stage. To help you step up to...

    27 Nov 2017

  • The Hottest Colors for Spring/Summer 2018

    Although winter is around the corner, the fashion runways are gearing up for the warmer months. From springtime hues, to grounding neutrals, and exciting tones, there’s an array of colors to expect for...

    27 Nov 2017

  • How to Avoid Optometry Burnout

    Harbir Sian, OD, Founder of Highstreet EyeCare Center, reveals important tips for maintaining work-life balance early on in your career and how to avoid optometry burnout. Watch the video on...

    27 Nov 2017

  • OptiCon® @ Vision Expo

    The industry’s premier optician and contact lens technician education program, as well as a series of special events, tailored education packages and an OptiCon Hub, is now part of Vision Expo. Watch the...

    27 Nov 2017

  • Vision Markets Continue Growth in 2017

    Total revenue generated by the vision care industry during the year ending in the second quarter of 2017 grew to $40.16 billion – an increase of 0.2% compared to same period in 2016 and up by 21.3% over...

    30 Oct 2017

  • Tis the Season…for Accessory Sales!

    November 1st is the day most retailers take that deep dive into the holidays and accessories are a big part of it. So, how do you get your piece of that accessory pie? Begin by making sure your selection...

    30 Oct 2017

  • Top 5 Vision Expo Hacks for Your Optical

    Every year for the past 14 years, Dr. Sood and Dr. Sarai of Village Eyecare look forward to attending Vision Expo in New York and Las Vegas. While stepping away from their four practices in Chicago is not...

    30 Oct 2017

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