Filter By:


Vision News

Results

97 - 144 of 194 results

|

Items per page:

Sort By
  • Think About Your Eyes Celebrates Experiences Through Sight

    Think About Your Eyes celebrated World Sight Day with a partnership with Instagram influencers around the country, encouraging them and their audience to celebrate everything their sight allows them to...

    30 Oct 2017

  • Healthy Employees are Happy Employees: Here’s How to Make it Happen

    If you care about your employees, or at least care about their productivity, a healthy workplace culture is something you should be fostering as an employer. According to the Centers for Disease Control...

    30 Oct 2017

  • Brush Up on Your Face-Fitting Skills

    It’s always a good time to finesse your answer to the popular question your clients probably ask you daily: How do I find the right frames for my face shape? Get in the know on the Eyecessorize team’s...

    25 Sep 2017

  • WWD Live at Vision Expo West

    WWD (Women’s Wear Daily) took to the Vision Expo Show floor to host two exclusive Facebook Live events. The Eyewear Effect featured a discussion with top industry executives sharing their insights on an...

    25 Sep 2017

  • How to Improve Optometry Practice Marketing by 10X

    Optometry practice marketing can play a large role in business strategy. NewGradOptometry.com hosted a discussion panel at Vision Expo East 2017 where a few extremely knowledgeable individuals talked about...

    25 Sep 2017

  • 10 Timely Tips To Help You Capture Back-To-School Business

    According to The Vision Council, only 29% of parents report including an annual eye exam in their back-to-school planning. So how do you bring your share of the more than 74 million Americans under age 17...

    25 Sep 2017

  • Join the Young Professionals Club

    Are you an OD who’s graduated in the past 5 years? Or an optician, dispenser, office manager, or vision industry professional under 35? Join YPC for FREE benefits to help you excel in your career. Plus,...

    25 Aug 2017

  • An optometrist and a makeup artist walk into the exam room...

    Conversations regarding the latest cosmetic eye products are becoming commonplace in the optometric exam room. Click here to read more from Women in Optometry. Conversations regarding the latest...

    25 Aug 2017

  • Eyecessorize Releases Fall/Winter 2017 Eyewear Trends

    While summer is in full force, the fashion realm is already gearing up for autumn, especially when it comes to eyeglasses and sunglasses. Curated by The Vision Council’s Eyecessorize campaign, with...

    25 Aug 2017

  • 3 Negotiation Tactics for New Optometrists

    Negotiating is not some scary thing that happens in a vacuum, and it’s not always about cold, hard cash. Dr. Brett Kestenbaum, Head of Growth at CovalentCareers, recommends 3 tactics for new ODs. Read more...

    25 Aug 2017

  • Enhance Your Career at Vision Expo West

    Vision Expo West 2017 is the perfect environment to network with mentors, peers, and potential employers while learning about ever-evolving eye care trends. For the new graduates guide to Vision Expo West,...

    25 Aug 2017

  • Think About Your Eyes Debuts New Commercials

    On July 31, Think About Your Eyes debuted a new creative campaign, featuring two new commercials. The campaign, entitled “Seeing is a Gift” celebrates all that sight allows us to experience, from the...

    25 Aug 2017

  • Women’s Wear Daily Live at Vision Expo West

    See exclusive events with Women’s Wear Daily (WWD) at Vision Expo West in the brand new #VisionExpo Content Studio – your destination for learning, networking and fun. Join us on the show floor or tune in...

    25 Aug 2017

  • 3 Ways to Invest in Your Eye Care Career That You Won’t Regret

    It’s never too late to invest in your career and develop the knowledge you need to make the most impact. Here’s how you can make big steps forward in your career and feel more accomplished in the near...

    25 Aug 2017

  • Celebrate #NationalSunglassesDay All Year Long

    Remember to remind your clients and patients the importance of wearing sunglasses year-round. Click here for an infographic illustrating the sunglass use and buying habits of American adults. Remember...

    22 Jun 2017

  • Use Social Media to Land Eye Care Jobs

    Ninety-two percent of companies are using social media for hiring. Learn how to leverage social media smartly to stand out as a top candidate and build a professional profile. localeyesite.com ...

    22 Jun 2017

  • June 27th Marks National Sunglasses Day!

    June 27th marks the fourth annual National Sunglasses Day. Brought to you by The Vision Council, National Sunglasses Day reminds individuals everywhere to wear UV-protective sunglasses to guard their eyes...

    22 Jun 2017

  • Celebrate #HealthyVisionMonth with Think About Your Eyes!

    Think About Your Eyes is proud to count International Vision Expo as a partner. In New York last month, the campaign celebrated the release of 2016 exam data, which showed that the campaign’s messaging...

    30 May 2017

  • Want a 40% Increase in Optometry Staff Retention? Change How You Hire.

    Staff turnover is expensive, and optometrist turnover is especially expensive. In fact, Josh Burson of Deloitte found that turnover can cost up to 216% of an employer’s annual salary. But changing how you...

    30 May 2017

  • Healthy Vision Month 2017: Eye Health in Women

    Encouraging women to make eye health a priority. That was the focus of The National Eye Institute’s 2017 Healthy Vision Month campaign in May. Here’s a quick overview of its message and adoption as well as...

    30 May 2017

  • Top Eyewear Trends Make a Splash at Vision Expo Fashion Week Shows

    Vision Expo East 2017 hosted a series of four “roaming” fashion shows on opening day of the conference. Hosted by Today Show Jill Martin, each show featured the top eyewear trends in colors, shapes,...

    24 Apr 2017

  • Get Inspired by Eyewear Spotted on the Runways

    Yet another fashion week season has come to a close, leaving consumers swooning over the exciting eyewear and sunwear spotted on the runways. From vibrant pops of color, to quirky embellishments, to flashy...

    27 Mar 2017

  • Vision Expo East with Dr. Justin Bazan

    Vision Expo East is where innovative eyewear design and the latest innovations in technology, diagnosis and treatment strategies, and the top educators in practice development and management all come...

    27 Mar 2017

  • Live with Matt Geller

    Matt Geller, O.D., CEO of NewGradOptometry.com and CovalentCareers.com was live on Facebook, answering questions about how to succeed as a new optometrist and giving advice on how to succeed at Vision Expo...

    27 Mar 2017

  • 4th Year Optometry Students, Here’s Optometrist Interview Advice

    Learn one simple trick to nail your job interview. Learn More Learn one simple trick to nail your job interview. Learn More

    27 Mar 2017

  • Young Professionals Club

    The countdown is on! Register TODAY for Vision Expo East in New York City (March 30 – April 2, 2017)! Take advantage of the world-class education available to young professionals: Take a look at...

    27 Feb 2017

  • Think About Your Eyes Launches First Ads of 2017

    Monday, February 13 marked the launch of advertising for Think About Your Eyes. Thanks to increased support from existing partners, including The Vision Council and the American Optometric Association, as...

    27 Feb 2017

  • Optical Markets Continue to Grow Fourth Quarter 2016

    The total vision care industry generated $40.4 billion in revenue during the 12ME period December 2016—rising by 1.5% over previous year totals and up by 21.0% over 12ME June 2008 retail sales...

    27 Feb 2017

  • Eyecessorize Unveils S/S ‘17 Eyewear Trends

    We may be in the thick of winter, but the fashion realm is always seasons ahead. Keeping up with the runways, The Vision Council’s Eyecessorize campaign released it official eyewear trends for...

    27 Feb 2017

  • How Do I Market My Eye Care Business

    Take advantage of some great marketing lectures and learn straight from the leader in online marketing, Google. Online marketing & Google – the two go hand in hand. When an eye care customer is about to...

    27 Feb 2017

  • Find Your Next Optometry Job While at Vision Expo East 2017

    CovalentCareers LIVE is a tool that gives eyecare job seekers the ability to chat with optometry practices who are currently looking to hire and who will be attending Vision Expo East 2017. If you’re a...

    27 Feb 2017

  • CONSUMER TRENDS HOW THEY AFFECT PATIENTS…AND PRACTICES

    So far in 2017, we haven’t just counted down a new year. We’ve also sworn in a new president. And, as with any freshly minted administration, we have as many questions as answers. So, what do we actually...

    27 Feb 2017

  • Think About Your Eyes Focuses on Vision Behind the Wheel

    Think About Your Eyes has focused on vision and its impact on safety while driving. Through the use of two infobytes housed on the campaign’s Facebook page, the importance of good vision in preventing...

    28 Nov 2016

  • Optical Markets Continue to Grow Third Quarter 2016

    During the 12 month period ending in September 2016, the vision care industry in the United States generated $40.25 billion in revenue at the retail level. When compared to sales revenue from the previous...

    28 Nov 2016

  • Second Quarter Managed Vision Care Update

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing vision insurance or some type of...

    26 Oct 2016

  • Optical Markets Continue to Grow Second Quarter 2016

    During the 12 month period ending in June 2016, the vision care industry in the United States generated $40.08 billion in revenue at the retail level. When compared to sales revenue from the previous year,...

    26 Sep 2016

  • Sports Sunglass Usage among US Adults

    In March of 2016, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their sports habits...

    26 Aug 2016

  • Overall Market Performance in 2015

    The total vision care industry generated nearly $40 billion in revenue during the 12 month period ending in December 2015. This is an increase of 5.8% over previous year totals, and 15% over the retail...

    22 Jul 2016

  • Overview of the 2015 Frames Sales

    According to Vision Watch, there were 74.0 million pairs of eyeglass frames sold in the U.S. during the 12 month period ending in December 2015 (January 1, 2015 through December 31, 2015). This indicates...

    23 Jun 2016

  • Overview of 2015 Rx Lens Sales

    According to Vision Watch, there were 82.9 million pairs of lenses sold in the U.S. in the 12 month period ending in December 2015 (January 1, 2015 through December 31, 2015). This is about 3.7% more than...

    31 May 2016

  • UV Exposure among U.S. Adults

    During the winter of 2015, The Vision Council deployed a VisionWatch Survey concerning sunglass usage and concerns regarding UV exposure; repeating the study every other year, first starting in 2013....

    21 Apr 2016

  • Eye Exams among U.S. Children

    The Vision Council fielded a short questionnaire to survey American parents with children under the age of 18 living at home about the vision correction needs and behaviors of those children. About 37...

    24 Mar 2016

  • Refreshing your optical environment with a splash of COLOR

    Color can be intimidating; we often are scared we will choose the wrong one or that it won’t work with the existing interior design elements in a space. You don’t have to be an interior designer to try out...

    24 Mar 2016

  • Vision Correction Usage Increasing for the Vision Care Market

    In December 2015, the U.S. population comprised 247.5 million adults with over three-fourths of them (188.7 million people) using some form of vision correction. Over the past year there has been a net...

    26 Feb 2016

  • Internet Usage for Eyewear Purchases Among American Adults

    This past November, The Vision Council Market Research Team conducted its yearly Internet influence study. Since 2007 The Vision Council has organized this study as part of its consumer VisionWatch...

    22 Jan 2016

  • 3 Ways to Think Strategically About Recruiting

    By Alex Slater Whether you're part of an HR team for a large company, or you're responsible for hiring for your small business, these 3 tips can help you turn hiring into an opportunity. 1. Make the...

    22 Jan 2016

  • What Career Path to Choose?

    By Matt Geller, O.D. With optometry being so diverse it's often hard to make a decision about what career path to choose. I educate graduating students and colleagues about all the options, yet still,...

    21 Dec 2015

  • Think About Your Eyes Celebrates State Association and ECPs Additions

    Think About Your Eyes has seen many successes in 2015 in terms of advertising campaign metrics and the growth of the online consumer community, but the increase of eye care providers (ECPs) listed on the...

    21 Dec 2015

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.