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  • Let your optical be the talk of the town

    Written by Dr. Arian Fartash @glamoptometrist Imagine going to your favorite retail store and finding they carry the same type of sweater season after season. Maybe you want to buy a warmer sweater,...

    26 Feb 2018

  • A first impression is a lasting impression

    By Dr. Arian Fartash @GlamOptometrist Will Rogers said it best: “You’ll never get a second chance to make a first impression.” Walking into your office for the first time, how will your patients feel? You...

    29 Jan 2018

  • 8 Resolutions for 2018

    Resolutions have always been steeped more in tradition than follow-through. In fact, only 8% of people now keep their New Year’s resolutions and only 3% even write them down. To help you be in the 8% that...

    19 Dec 2017

  • The Gift of Giving Back is Big

    Does your optical business have a charity it supports? Do employees, patients, and management all take part? Q4 is the time when philanthropy has traditionally taken center stage. To help you step up to...

    27 Nov 2017

  • Tis the Season…for Accessory Sales!

    November 1st is the day most retailers take that deep dive into the holidays and accessories are a big part of it. So, how do you get your piece of that accessory pie? Begin by making sure your selection...

    30 Oct 2017

  • Top 5 Vision Expo Hacks for Your Optical

    Every year for the past 14 years, Dr. Sood and Dr. Sarai of Village Eyecare look forward to attending Vision Expo in New York and Las Vegas. While stepping away from their four practices in Chicago is not...

    30 Oct 2017

  • 10 Timely Tips To Help You Capture Back-To-School Business

    According to The Vision Council, only 29% of parents report including an annual eye exam in their back-to-school planning. So how do you bring your share of the more than 74 million Americans under age 17...

    25 Sep 2017

  • Healthy Vision Month 2017: Eye Health in Women

    Encouraging women to make eye health a priority. That was the focus of The National Eye Institute’s 2017 Healthy Vision Month campaign in May. Here’s a quick overview of its message and adoption as well as...

    30 May 2017


    So far in 2017, we haven’t just counted down a new year. We’ve also sworn in a new president. And, as with any freshly minted administration, we have as many questions as answers. So, what do we actually...

    27 Feb 2017