You can lock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare." Gaining a greater share of patient mindshare is based on frequent touchpoints that help...

Think About Your Eyes (TAYE) is a nationwide, multi-million dollar TV, radio, print and Internet advertising campaign that educates Americans on the need for better vision health, encourages them to...

This past November, The Vision Council Market Research Team conducted its yearly internet influence study. Since 2007 The Vision Council has organized this study as part of its consumer VisionWatch...

JANUARY 14, 2015 | STEVEN SQUIRES It's a new year, but old habits die hard. When it comes to your job search, are you holding on to the mistakes you made last year? Let's take a look at some of the common...

By STEVEN SQUIRES Whether you're ready or not, the holidays are finally here. Music has filled the December air, yet the only songs you're singing are the job search blues. You already know your job search...

By Ashlyn Sims, Staff Writer at Local Eye Site So you've landed the interview for the eye care job of your dreams, congratulations! Don't let your hard work stop there. The purpose of an interview is to...

Think About Your Eyes (TAYE) is a nationwide, multi-million dollar TV, radio, print and Internet advertising campaign that educates Americans on the need for better vision health, encourages them to...

OCTOBER 8, 2014 | ASHLYN SIMS Writing a job description is similar to marketing a product – in order to sell it, people need to be able to find it. However, it doesn’t do you any good if just anyone finds...