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  • Fall/Winter ’19 Pantone Fashion Color Report

    As summer approaches, the fashion world is already two steps ahead and looking toward the fall/winter fashion weeks. With the release of the Pantone Color Institute fall/winter 2019 fashion color report...

    29 May 2019

  • Sunwear for Coachella and Music Festival Season

    As Coachella, Stagecoach and other outdoor music festivals kick-off, be sure to encourage your patients to protect their eyes from harmful ultraviolet (UV) rays with stylish and protective sunwear. Check...

    23 Apr 2019

  • The Season’s Hottest Sunwear + Goggles For Winter Sports

    There’s still time to squeeze in a winter vacation, so be sure to encourage your patients to protect their eyes from any flying debris that may come their way on a ski trip, and harmful ultraviolet (UV)...

    14 Feb 2019

  • Translating the Pantone Color of the Year to Eyewear

    New year, new hue! The Pantone Color Institute has released its Color of the Year for 2019: Living Coral. It is a vibrant, yet mellow hue that’s full of golden undertones and limitless energy, and it has...

    25 Jan 2019

  • Spring/Summer 2019 Eyewear Makes a Statement on the Runways

    New York, London, Paris and Milan fashion weeks have wrapped, and The Vision Council’s Eyecessorize campaign has compiled a run-down of what will be trending in specs and sunnies come spring/summer 2019....

    26 Nov 2018

  • Fall/Winter 2018 Eyewear Trends are In

    A new season is upon us and with that comes a fresh array of specs and sunnies. Get in the know on what’s hot when it comes to frames by checking out the Eyecessorize campaign’s official fall/winter 2018...

    28 Aug 2018

  • Trends from vision expo east 2018

    This year’s New York optics event showcased a fresh diversity in eyewear trends, where minimalist aesthetics, technical excellence, and imaginative studies in color are prompting a new wave of creative...

    22 Jun 2018

  • National Sunglasses Day

    The Vision Council encourages you to begin planning for National Sunglasses Day, June 27, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and...

    27 Apr 2018

  • #TBT: WWD Panel With Top Eyewear Designers

    Vision Expo partnered with Women’s Wear Daily (WWD) for a panel, Eye on Design: An Exclusive Talk with Influential Eyewear Designers, featuring leading creative visionaries in the eyewear industry during...

    28 Mar 2018

  • Debuting the Spring/Summer 2018 Eyewear Trends

    The spring/summer 2018 season is upon us, and the fashion realm is already predicting what’s trending when it comes to eyeglasses and sunglasses. The Vision Council’s Eyecessorize campaign has curated the...

    26 Feb 2018

  • Check out ‘Ultra Violet’: The Pantone Color of the Year

    The Pantone Color Institute released its Color of the Year once again! A color that is not only prominent in today’s fashion world, but also inspiring in nature, “Ultra Violet” truly stands out. It’s no...

    29 Jan 2018

  • The Hottest Colors for Spring/Summer 2018

    Although winter is around the corner, the fashion runways are gearing up for the warmer months. From springtime hues, to grounding neutrals, and exciting tones, there’s an array of colors to expect for...

    27 Nov 2017