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  • Think About Your Eyes Shares Survey Results Around Children’s Eye Health

    Children’s Vision Health Awareness A survey recently conducted by Think About Your Eyes showed that children’s vision health isn’t at the top of many parents’ lists. Of the parents’ surveyed, only 40%...

    08 Sep 2015

  • MVC Coverage among US Adults

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing vision insurance or some type of...

    08 Sep 2015

  • Think About Your Eyes Advertising Continues to Grow

    Become a Member Today and Inspire Consumers to Schedule a Comprehensive Eye Exam Think About Your Eyes' (TAYE) message of annual, comprehensive eye exams is getting noticed, reaching more than 120 million...

    08 Sep 2015

  • Vision Loss in America: Aging and Low Vision 2015 Report

    Low vision is defined as visual impairments that are not correctable through surgery, pharmaceuticals, glasses or contact lenses. Read More Low vision is defined as visual impairments that are not...

    08 Sep 2015

  • Traditional vs. Digital-Freeform Progressives Among ECPs

    From the 2014 ECP Lens & Equipment Study, The Vision Council surveyed ECPs regarding progressive lens types (traditional vs. digital-freeform) in their respective practices. Respondents dispensing...

    08 Sep 2015

  • Why I created the Macular Degeneration Risk Prevention Center

    Age-related Macular Degeneration (AMD) is the leading cause of irreversible vision loss in the United States for people over the age of 55. AMD causes problems reading, driving and performing activities...

    08 Sep 2015

  • Google Glass Awareness in the US

    From a recent VisonWatch custom study conducted by The Vision Council, it was found that a large number of adults (42.5% equivalent to 103.9 million people) are not aware of, or familiar with, smart glass...

    08 Sep 2015

  • Celebrating an Eyewear-Clad Holiday

    With holiday shopping in full swing, everyone is on the hunt for the perfect presents for friends and loved ones. There’s no better gift than the one that keeps on giving: eyewear, of course. Help your...

    08 Sep 2015

  • The Visual Merchandiser's Critical Eye

    Walk your store quarterly with this checklist in mind By Travis Reed Course 32B4, “Visual Merchandising Problems & Solutions” (Sat., March 21, 9:45-11:45) Have you ever wondered what a visual merchandiser...

    08 Sep 2015

  • Nutrition for Your Practice

    By: Laurie Capogna, OD There is a paradigm shift in health care from being reactive doctors who merely treat disease to proactive doctors who educate our patients about prevention. Currently, North...

    08 Sep 2015

  • Mid-Year Rx Lens Trends

    According to VisionWatch, there were 78.5M pairs of lenses sold in the US during the 12ME Jun’14 — more than the number of lenses sold one year ago (+1.3%) and up by 2.7% when compared to what was sold two...

    08 Sep 2015

  • Action Sports Sunglass Usage among US Adults

    In August 2014, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their action sports...

    08 Sep 2015

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