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  • VisionWatch: Ocular Telemedicine Report

    In December of 2018, The Vision Council fielded a questionnaire exploring consumer perception and usage of ocular telemedicine services. See the results àgoes to the Ocular Telemedicine Report article ...

    14 Feb 2019

  • Hurricanes and Storms Impacting Optical Buying Habits

    A vast majority of US adults reported there were no changes in their rate of purchases for general retail goods two months after Hurricanes Harvey, Irma and Maria hit the U.S. In general, respondents from...

    26 Oct 2018

  • Think About Your Eyes Celebrates World Sight Day

    On World Sight Day, Think About Your Eyes (TAYE) coordinated a national radio tour with Dr. Justin Bazan to promote the holiday and the importance of annual eye exams. In the week prior to World Sight Day,...

    26 Oct 2018

  • Setting Key Standards for The Industry

    The Vision Council has produced or contributed to multiple standards and communications to assist the industry in serving the eyeglass wearing public, including Country of Origin Marking Rules and Lens...

    26 Jul 2018

  • Making a Difference through Advocacy Efforts

    The Vision Council maintains a full-time legislative and regulatory staff in the nation’s capital and is actively engaged in all regulatory and legislative policymaking that may impact companies and...

    26 Jul 2018

  • Vision Markets Continued Growth in 2017

    Total revenue generated by the vision care industry during the 2017 calendar year grew to $40.38 billion – an increase of 0.1% compared to 2016 industry revenues. The number of adults using vision...

    29 May 2018

  • Think About Your Eyes 2017 Results

    Think About Your Eyes recently released it’s 2017 data. Utilizing a new research method designed to measure the impact of consumer marketing programs, Think About Your Eyes messaging generated 3.4 million...

    29 May 2018

  • FTC analyzes contact lens prescription release, verification

    Primary Care Optometry News covered the recent workshop where contact lens vendors, clinicians, regulators and eyecare industry professionals gathered to discuss concerns surrounding prescription release...

    27 Apr 2018

  • AOA Recognizes Industry Support of Think About Your Eyes

    Think About Your Eyes celebrated another momentous year in 2017, increasing support from the industry with the addition of new partner organizations, launching a new creative advertising campaign and –...

    28 Mar 2018

  • Retail Apocalypse and Corporate Optometry

    As consumer shopping habits evolve, corporate opticals hosted in malls or other brick-and-mortar anchors are struggling to compete. Visit Corporate Optometry Careers to learn what’s causing the decline and...

    19 Dec 2017

  • Vision Markets Continue Growth in 2017

    Total revenue generated by the vision care industry during the year ending in the second quarter of 2017 grew to $40.16 billion – an increase of 0.2% compared to same period in 2016 and up by 21.3% over...

    30 Oct 2017

  • Think About Your Eyes Celebrates Experiences Through Sight

    Think About Your Eyes celebrated World Sight Day with a partnership with Instagram influencers around the country, encouraging them and their audience to celebrate everything their sight allows them to...

    30 Oct 2017

  • Celebrate #NationalSunglassesDay All Year Long

    Remember to remind your clients and patients the importance of wearing sunglasses year-round. Click here for an infographic illustrating the sunglass use and buying habits of American adults. Remember...

    22 Jun 2017

  • Optical Markets Continue to Grow Fourth Quarter 2016

    The total vision care industry generated $40.4 billion in revenue during the 12ME period December 2016—rising by 1.5% over previous year totals and up by 21.0% over 12ME June 2008 retail sales...

    27 Feb 2017

  • UV Exposure among U.S. Adults

    During the winter of 2016, The Vision Council deployed a VisionWatch Survey concerning sunglass usage and concerns regarding UV exposure; repeating the study every other year, first starting in 2013....

    30 Jan 2017

  • Think About Your Eyes Focuses on Vision Behind the Wheel

    Think About Your Eyes has focused on vision and its impact on safety while driving. Through the use of two infobytes housed on the campaign’s Facebook page, the importance of good vision in preventing...

    28 Nov 2016

  • Optical Markets Continue to Grow Third Quarter 2016

    During the 12 month period ending in September 2016, the vision care industry in the United States generated $40.25 billion in revenue at the retail level. When compared to sales revenue from the previous...

    28 Nov 2016

  • Second Quarter Managed Vision Care Update

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing vision insurance or some type of...

    26 Oct 2016

  • Optical Markets Continue to Grow Second Quarter 2016

    During the 12 month period ending in June 2016, the vision care industry in the United States generated $40.08 billion in revenue at the retail level. When compared to sales revenue from the previous year,...

    26 Sep 2016

  • Sports Sunglass Usage among US Adults

    In March of 2016, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their sports habits...

    26 Aug 2016

  • Overall Market Performance in 2015

    The total vision care industry generated nearly $40 billion in revenue during the 12 month period ending in December 2015. This is an increase of 5.8% over previous year totals, and 15% over the retail...

    22 Jul 2016

  • Overview of the 2015 Frames Sales

    According to Vision Watch, there were 74.0 million pairs of eyeglass frames sold in the U.S. during the 12 month period ending in December 2015 (January 1, 2015 through December 31, 2015). This indicates...

    23 Jun 2016

  • Overview of 2015 Rx Lens Sales

    According to Vision Watch, there were 82.9 million pairs of lenses sold in the U.S. in the 12 month period ending in December 2015 (January 1, 2015 through December 31, 2015). This is about 3.7% more than...

    31 May 2016

  • UV Exposure among U.S. Adults

    During the winter of 2015, The Vision Council deployed a VisionWatch Survey concerning sunglass usage and concerns regarding UV exposure; repeating the study every other year, first starting in 2013....

    21 Apr 2016

  • Eye Exams among U.S. Children

    The Vision Council fielded a short questionnaire to survey American parents with children under the age of 18 living at home about the vision correction needs and behaviors of those children. About 37...

    24 Mar 2016

  • Refreshing your optical environment with a splash of COLOR

    Color can be intimidating; we often are scared we will choose the wrong one or that it won’t work with the existing interior design elements in a space. You don’t have to be an interior designer to try out...

    24 Mar 2016

  • Vision Correction Usage Increasing for the Vision Care Market

    In December 2015, the U.S. population comprised 247.5 million adults with over three-fourths of them (188.7 million people) using some form of vision correction. Over the past year there has been a net...

    26 Feb 2016

  • Internet Usage for Eyewear Purchases Among American Adults

    This past November, The Vision Council Market Research Team conducted its yearly Internet influence study. Since 2007 The Vision Council has organized this study as part of its consumer VisionWatch...

    22 Jan 2016

  • Think About Your Eyes Celebrates State Association and ECPs Additions

    Think About Your Eyes has seen many successes in 2015 in terms of advertising campaign metrics and the growth of the online consumer community, but the increase of eye care providers (ECPs) listed on the...

    21 Dec 2015

  • Mid-Year Exams Trend

    During the 12ME June 2015, 45.7% of the US adult population received an eye exam (a total of over 112.6 million exams generating $5.78 billion in dollar revenue). Older Americans were more likely than...

    21 Dec 2015

  • Think About Your Eyes Reaches Milestone

    Think About Your Eyes recently reached a campaign milestone, with the two millionth visit to the website since the launch in 2013. Currently, 2015 web traffic is outpacing 2014 web traffic, with the...

    25 Nov 2015

  • Sport Sunglass Usage among Consumers

    In August 2015, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their sports habits...

    25 Nov 2015

  • Rx Lens Mid-Year Overview

    There were 82.1 million pairs of lenses sold in the US during the 12ME December 2014—more than the number of lenses sold one year ago (about 4.6% more) and up by 7.0% when compared to what was sold two...

    26 Oct 2015

  • 2015 Midyear Optical Markets Update

    The optical industry continues to make steady growth through the first six months of 2015, bringing in $38.87 billion in revenue for the 12 month period ending in June 2015. This nearly $39 billion...

    08 Sep 2015

  • Purchase Intent in the Eyewear Industry

    In October 2008, The Vision Council first conducted a consumer survey that examined how the current state of the economy was influencing purchasing behavior for optical goods and services in the US. The...

    08 Sep 2015

  • Optical Markets Continue to Grow First Quarter 2015

    The Vision Care Industry in the US Generates Billions During the 12 month period ending in March 2015 the vision care industry in the United States generated $38.27 billion in revenue at the retail level....

    08 Sep 2015

  • Think About Your Eyes Shares Survey Results Around Children’s Eye Health

    Children’s Vision Health Awareness A survey recently conducted by Think About Your Eyes showed that children’s vision health isn’t at the top of many parents’ lists. Of the parents’ surveyed, only 40%...

    08 Sep 2015

  • MVC Coverage among US Adults

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing vision insurance or some type of...

    08 Sep 2015

  • Think About Your Eyes Advertising Continues to Grow

    Become a Member Today and Inspire Consumers to Schedule a Comprehensive Eye Exam Think About Your Eyes' (TAYE) message of annual, comprehensive eye exams is getting noticed, reaching more than 120 million...

    08 Sep 2015

  • Vision Loss in America: Aging and Low Vision 2015 Report

    Low vision is defined as visual impairments that are not correctable through surgery, pharmaceuticals, glasses or contact lenses. Read More Low vision is defined as visual impairments that are not...

    08 Sep 2015

  • Traditional vs. Digital-Freeform Progressives Among ECPs

    From the 2014 ECP Lens & Equipment Study, The Vision Council surveyed ECPs regarding progressive lens types (traditional vs. digital-freeform) in their respective practices. Respondents dispensing...

    08 Sep 2015

  • Why I created the Macular Degeneration Risk Prevention Center

    Age-related Macular Degeneration (AMD) is the leading cause of irreversible vision loss in the United States for people over the age of 55. AMD causes problems reading, driving and performing activities...

    08 Sep 2015

  • Google Glass Awareness in the US

    From a recent VisonWatch custom study conducted by The Vision Council, it was found that a large number of adults (42.5% equivalent to 103.9 million people) are not aware of, or familiar with, smart glass...

    08 Sep 2015

  • Celebrating an Eyewear-Clad Holiday

    With holiday shopping in full swing, everyone is on the hunt for the perfect presents for friends and loved ones. There’s no better gift than the one that keeps on giving: eyewear, of course. Help your...

    08 Sep 2015

  • The Visual Merchandiser's Critical Eye

    Walk your store quarterly with this checklist in mind By Travis Reed Course 32B4, “Visual Merchandising Problems & Solutions” (Sat., March 21, 9:45-11:45) Have you ever wondered what a visual merchandiser...

    08 Sep 2015

  • Nutrition for Your Practice

    By: Laurie Capogna, OD There is a paradigm shift in health care from being reactive doctors who merely treat disease to proactive doctors who educate our patients about prevention. Currently, North...

    08 Sep 2015

  • Mid-Year Rx Lens Trends

    According to VisionWatch, there were 78.5M pairs of lenses sold in the US during the 12ME Jun’14 — more than the number of lenses sold one year ago (+1.3%) and up by 2.7% when compared to what was sold two...

    08 Sep 2015

  • Action Sports Sunglass Usage among US Adults

    In August 2014, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their action sports...

    08 Sep 2015

  • How Smart Can Glasses Get?

    Once upon a time glasses were, well… simply glasses. They provided the wearer with two things; correction and protection. Throughout history the looks of glasses have, thankfully, changed dramatically and...

    08 Sep 2015

  • Think About Your Eyes – National Campaign Continues to Grow Eye Exams

    Think About Your Eyes launched nationally in July 2013 with a simple goal: educate the public about the benefits of vision health and the importance of an annual comprehensive eye exam. With the...

    08 Sep 2015

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