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Experience Trendsetting Eyewear Retail Locations with Vision Expo's New Guided Store Tours

Alexandria, VA – Feb. 11, 2019 – Vision Expo East and Retail Store Tours™ are proud to introduce exclusively curated guided retail store tours available to attendees from March 2024. These tours will offer attendees an inside look at how eyewear retailers drive traffic to their stores, leverage the latest technology, maximize their store experience and set themselves apart in several of New York City’s world-renowned neighborhoods.

“New York City is a retail mecca and home to many of the globe’s most innovative eyewear retailers,” said Mitch Barkley, The Vision Council’s vice president of trade shows and meetings. “We created this opportunity so our visitors can go behind the scenes and hear directly from store ambassadors as they share insights into what drives them to continue to innovate.”
With access to three custom-made tours, attendees can choose the tour that’s most relevant to their optical business:

  • Madison Avenue: Bespoke Luxury + Customization
  • SoHo: Innovation + Personalization
  • Oculus: A New Lens on Retail

As the epicenter of luxury, Madison Avenue tours provide the ideal location for timeless and trendy concepts that push boundaries of taste across product categories. Discover design and retail modernizations that are intended to stand out from highly visible international and niche brands in the high touch experience Madison Avenue stores offer their discerning clientele.

SoHo tours will explore visionary business innovators and savvy re-inventors as they redefine themselves and launch new brands along the iconic cobblestone streets. Experience revolutionary eyewear retailers and hidden treasures as well as the best practices for designing product displays, services, technologies and crafting the right atmosphere for your brand.

Inside the Oculus, witness how this destination is transforming downtown shopping with cutting-edge design, sales associate training and innovative experiences. With pop-ups, flagship stores, iconic retailers and online brands, the Oculus offers attendees a diverse array of retail modernization and optical innovators to explore.

“Retail Store Tours is thrilled to partner with Vision Expo to bring attendees an up close and personal experience with New York City’s competitive retail locations and international business environment,” said Daniel Hodges, Retail Store Tours founder and CEO.
The retail store tours can be added to attendee’s Vision Expo experience during the registration process for a separate fee of $160, each. Attendees that have already registered for Vision Expo can add the tours to their existing registration by visiting

For tour times, dates and registration information, click here.

To register for Vision Expo East 2019, visit and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

About Vision Expo

Vision Expo East (Education: March 21-24, 2019; Exhibition: March 22-24, 2019) in New York City and West (Education: September 18-21, 2019; Exhibition: September 19-21, 2019) in Las Vegas are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.

About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

About Retail Store Tours

RETAIL STORE TOURS reviews hundreds of stores that demonstrate the value of technology, the importance of design and what is takes to deliver a superior customer experience. Retail Store Tours offers unmatched networking and the experience is fun and provides an insider’s view of innovative retail. Retail Store Tours is available in 50 cities around the world. Retail Store Tours is a division of the CIM Tours which creates experiences that transforms business.