Filter By:

Vision Expo 2019 OPTImum Retail Award Finalists Announced, Voting Now Open

Alexandria, VA – Feb. 6, 2019 – Vision Expo is pleased to announce the finalists for the second annual OPTImum Retail Award. This award celebrates independent boutique retailers by allowing them to showcase their products, stores, visions and stories to the entire optical industry.
The finalists are:

  • Art of Optiks – Wayzata, Minnesota
  • Black Optical – Dallas, Texas, Tulsa and Oklahoma City, Oklahoma
  • Edward Beiner – South Miami, Florida
  • Focus Optical – The Woodlands, Texas
  • Le Lunetier – Milan, Italy

From Feb. 6 to Feb. 25, Vision Expo is encouraging the vision community to share their input and vote to help select the winner. To vote, as well as see the photos and stories of the finalists, click here. The results of the social media vote will factor into the judges’ scores.

The winner will be announced during the exclusive Boutique Buyer Panel on Saturday, March 23, 5 p.m.–6:30 p.m., at the new Exhibit Hall destination the BRIDGE.

“We were extremely inspired by all the stories we received for the second annual OPTImum Retail Award,” said Joanne Mohr, event director for Reed Exhibitions. “This is an outstanding group of retailers and the judges had a tough decision to make. We look forward to celebrating the winner at Vision Expo East next month.”

To determine the finalists, a committee of the industry’s top leaders deliberated and voted on which stories they feel are most deserving of the award. This year’s committee members include Dr. Arian Fartash, optometrist and influencer of @glamoptometrist; Christian Roth, eyewear designer and the first Council of Fashion Designers of America member in the eyewear category since 1990; and James Spina, 20/20 Magazine editor-in-chief and senior vice president.
To register for Vision Expo East 2019, visit and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

Editor's Note: Finalist bios, headshots, and images of finalist retail spaces are available upon request.

About Vision Expo

Vision Expo East (Education: March 21-24, 2019; Exhibition: March 22-24, 2019) in New York City and West (Education: September 18-21, 2019; Exhibition: September 19-21, 2019) in Las Vegas are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.

About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

# # #