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Vision Expo Partners with Sephora and Influencer @GlamOptometrist

Alexandria, VA – September 23, 2018 – Vision Expo West (Education: September 26–29; Exhibit Hall: September 27–29) presents a new experience for all attendees titled "GlamourEYES Pop Up Studio" featuring the global prestige omni-retailer, Sephora, and social media influencer and optometrist, Dr. Arian Fartash of @GlamOptometrist. Attendees will have the opportunity to receive free, five-minute makeovers and beauty tips from a Sephora beauty advisor.

Details on the GlamourEYES Pop Up Studio are as follows:

  • Thursday, September 27, 9:30 AM–6:00 PM: OPTImum Lounge #18130
  • Friday, September 28, 9:30 AM–5:00 PM: Galleria Lounge #G24042
  • Saturday, September 29, 9:30 AM–5:00 PM: OptiCon Hub #16093

As the leader in global prestige omni-retail, Sephora teaches and inspires clients to play in a universe of beauty and wellness, while creating the world's most loved beauty community. Sephora's presence at Vision Expo will feature unbiased service and dedication to revealing beauty potential through the expertise of trained beauty advisors.

Dr. Arian Fartash is a working optometrist in California and social media influencer through her Instagram account that has accumulated over 42,000 followers. From glaucoma to manicure Mondays, Dr. Fartash features eyewear trends, the latest accessories, eyecare facts and more on both her Instagram, @GlamOptometrist, and blog,

"To have such an influential beauty power house, such as Sephora, at Vision Expo this year is one of the reasons why I love being part of the eye loving community," said Dr. Arian Fartash. "The individual passion for eyes has gotten the attention of the beauty world in a big way and it makes me proud that Sephora will be able to share their expert advice to all who attend. For many, glasses is not just a fashion accessory but a necessity in life, and to be able to highlight their glasses instead of trying to find ways to hide them makes people feel loved, accepted, and beautiful. I am excited for the GlamourEyes Pop Up Studio and the joy it will bring to the attendees of Vision Expo this year."

Professional makeup artists in the GlamourEYES Pop Up Studio will give attendees makeovers as well as tips and tricks to pass along to customers and patients on how to accentuate the eyes behind every frame. Attendees can also drop off their business card for a chance to win a $100 Sephora gift card – two winners will be announced at the end of each day.

For more frame and fashion tips, join Dr. Fartash for a coffee break on Friday, Sept. 28 from 10:30 a.m.–11:00 a.m. in the Galleria Lounge.

To register for Vision Expo West visit, and join over 90,000 followers on Vision Expo's social media channels on Instagram, Facebook, Twitter, and LinkedIn.

About Vision Expo
Vision Expo East and West, the worldwide conferences and exhibitions for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, Vision Expo gives back to the entire ophthalmic community. Proceeds are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2017, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. Vision Expo is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits and importance of getting an annual comprehensive eye exam. Keep this viral campaign going! Sign up at For more information, visit

About Sephora Americas
Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world's most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to play with 14,000 products from 200 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 400 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience Sephora online and through mobile apps, and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. Let's Beauty Together. For more information, visit: and @Sephora on social media.