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AOA Recognizes Industry Support of Think About Your Eyes

AOA Recognizes Industry Support of Think About Your Eyes

Think About Your Eyes celebrated another momentous year in 2017, increasing support from the industry with the addition of new partner organizations, launching a new creative advertising campaign and – most importantly – driving over 1 million eye exams. Results like these reinforce the campaign’s importance to the industry and are why the AOA and optometric affiliates across the country continue to support it. Because this campaign is crucial to the growth of the industry, AOA prioritizes encouraging its members to support the 22 industry partners who make the campaign possible. “Think About Your Eyes is the most important program in optometry’s history that delivers our message and paves the way for practice growth and better patient health,” said Dr. Christopher Quinn, President, AOA. “We could not accomplish this level of patient education and engagement without the support of our industry partners and, as an organization, we consistently encourage our members to thank them.” The AOA , 41 of its state affiliates and the Armed Forces Optometric Society, who are all leadership partners, recognize the value the program brings to the profession and, more importantly, to patients. In addition to the increased visibility a company receives as a Think About Your Eyes industry partner, the AOA recognizes these supporting organizations throughout the year through direct promotion to their membership at large. From digital and print articles about the program and recognizing industry partners, to social media promotion and advertising support, to recognition at numerous industry events year-round, AOA members consistently see how industry partners are helping to further the profession and eye and vision care. As the AOA celebrates its fifth year of supporting this initiative that’s growing the profession of optometry and the vision industry as a whole, it encourages companies in the industry to follow the examples of the current partners: Alcon, The Vision Council, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, SPY, Hilco, Walman Optical, Transitions, Shamir, Chemistrie Eyewear, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision, First Vision Media Group, International Vision Expo, Optolec, Compliancy Group, and Westgroupe. 2018 advertising launched in January and will run through the third quarter of the year. Ads will reach 95% of targeted adults across 40 cable channels, online radio and video, banner ads, local radio stations and syndicated radio shows including Ryan Seacrest and Delilah, and is expected to yield 1.6 billion impressions.

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