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Employee Retention: Why Do They Stay?

Do What You Love

BY BRAD MCCORKLE, Founder of Local Eye Site

More than once I’ve had conversations with frustrated Ophthalmologists and Optometrists about Ophthalmic Technician and Optician employee turnover. The frustration expressed by the doctors has been that job turnover is typically because of issues of compensation, but I’m not so sure about that.

HR Professionals have been searching for years for the keys to employee retention, so there is plenty of data that provides insight into what makes employees stay or go. The truth is that employees do care about things like compensation and benefits, but data suggests that they care more about a meaningful job , a good culture fit, and a good work-life balance. According to a 2012 study by the American Psychological Association, the two most important factors in employee retention are whether or not employees “enjoy the work they do,” and their “job fits well with the other areas of their life.”

Phil Sheridan, managing director at Robert Half UK offered this: “Stable employment and lucrative compensation no longer have the influence they once did to keep workers with a company for the long-term,” he stated. Mr. Sheridan said professionals are looking for more - and it is up to employers to give it to them. "[Employees] want varied and meaningful work, challenging assignments, opportunities for career development and help with balancing work and their personal lives," he advised. “If most of these boxes are not ticked, then organizations run the risk of losing that 'star employee’.”

As an employer, it’s more challenging to create an environment that provides the kind of things that really matter to our staff. That kind of culture can’t be created overnight, and without engaging our employees. Attractive employer brands are arrived at from years of pro-active effort to give employees a sense of growth, belonging and happiness. That’s something that money just can’t compete with in the long run.

As I write this from an airport on the east coast, I just overhead a restaurant server say to a friend “you have to love what you do, right?” Her friend responded with an emphatic “yes!” Do your employees love what they do? Are they happy? Ask them; engage them and find out today!

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