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Get New Patients to Find You through 'Think About Your Eyes'

Think About Your Eyes (TAYE) is a nationwide, multi-million dollar TV, radio, print and Internet advertising campaign that educates Americans on the need for better vision health, encourages them to schedule an eye exam and helps them find an eye doctor.

Vision Expo attendees will be eligible to sign up for discounted prices on the practice locator on-site. After signing up, you’ll also receive in-office promotional materials for your practice.

Since the national launch of the TAYE campaign in 2013, eye exams have increased 5 percent, leading to an additional million annual eye exams and the diagnosis of more than previously undiagnosed eye diseases.

TAYE partner initiatives are The Vision Council, American Optometric Association, All About Vision, Gunnar Optiks, National Vision, Inc. (NVI), SpecialEyes, SPY, Walman Optical, Transitions, Fatheadz, Chemistrie Eyewear, Essilor, Luxottica Group, and Eschenbach. Alcon became a partner in November.

Act now and be part of the next round of advertising that will run in early 2015. Sign up at thinkaboutyoureyes.com/enroll.

Please note, Vision Expo attendees who are also AOA members get special pricing for TAYE practice listings, and can add multiple AOA member OD names at no additional charge. Sign-up at thinkaboutyoureyes.com/aoa.

Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

Want to receive the Vision Voice Newsletter in your inbox at the end of each month?

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