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How to Write a Professional Job Description for an Eye Care Professional

How to Write a Professional Job Description for an Eye Care Professional

OCTOBER 8, 2014 | ASHLYN SIMS

Writing a job description is similar to marketing a product – in order to sell it, people need to be able to find it. However, it doesn’t do you any good if just anyone finds it; it’s about optimizing the number of suitable people, or ideal candidates, you can reach so you have a high conversion rate (or people who find your job and decide to follow through and apply). Crafting a job description in such a way that it responds well to a search engine will help more qualified candidates find and apply to your job amongst a sea of others. Here are a few tips to get your job to higher ranks in search results:

Keep the Title Concise

Don’t over think the title. It should be a concise title of the position you are describing. Avoid internal lingo, creative jargon, and abbreviations because your description is more likely to disappear to the back pages of a search engine.

Use Compelling Key Words

Think about what your ideal candidate might type into the search bar in order to narrow and focus their search. If you include synonyms for some of the most common search terms you will be able to reach even more people. By including these words in your job description, a search engine will rank your post higher in search results when someone searches for it.

Avoid Abbreviations

Job seekers are not likely to search for a position by abbreviations, so don’t let this simple step send your job post to the back pages of a search engine. For example, abbreviating the word “Technician” by saying “Tech” eliminates the majority of candidates who are searching to find a Ophthalmic Technician position. It is perfectly fine to use an abbreviation once or twice in order to reach the few candidates that may take that route, but avoid omitting the actual word completely.

Highlight Daily Activities

You will want to include as many aspects and requirements for the position as you can so you will receive applications from candidates who are up for the responsibility. Be sure to use bullet points to make it easy to read, and consider including percentages so candidates know the breakdown of their job.

Don’t Skimp on the Details

This will help more candidates find your post in a search engine and will also provide enough details to jobseekers so that they are more likely to apply. The more compelling key words, the better a search engine will respond. The more details, the more likely you will have a higher conversion rate of applicants.

There is no one correct way to write a job description, but by being strategic you are more likely to attract the talent that you want. If you include other enticing selling points in your job post -- such as salary, benefits, and company culture -- you can “sell” your job post even more, but these tips are to help you gain more visibility during the search. In addition to an optimized job description, try these simple ideas to make your job post even better!

sources:
http://www.openreq.com/news/get-more-qualified-candidates---for-free/ http://blog.indeed.com/2013/05/06/how-to-craft-standout-job-descriptions/

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