Filter By:


Impacting Consumer Behavior through Education

Vision Expo funds consumer initiatives through The Vision Council that drive millions of eye exams and promote the fashion and lifestyle aspects of eyewear.

The Eyecessorize campaign focuses on the fashion and lifestyle aspects of eyewear, sunwear and over-the-counter readers. Including the popular National Sunglasses Day campaign, Eyecessorize reaches millions of consumers each year to increase sales through partnerships with celebrities, fashion and lifestyle bloggers, broadcast segments, and consumer press events.

The Vision Council coined the term "Digital Eye Strain" and continuously increases public awareness by communicating the side effects of screen usage and sharing the latest in lens technology, eyecare solutions and eyewear options available to help alleviate associated symptoms.

As a supporter of Think About Your Eyes, a public awareness campaign which encourages all consumers to schedule an annual eye exam with their optometrist, Vision Expo helped drive millions of eye exams generating millions in industry revenue each year.

Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

Want to receive the Vision Voice Newsletter in your inbox at the end of each month?

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.