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Recruiting for Your Optometry Practice: 5 Tips to Keep in Mind

By BRIDGER DAVENPORT COSTIN

It may seem like the end of the world when your office is short staffed, but you can choose to fill a position with just any warm body or you can use this as an opportunity to improve your practice altogether. That said, recruiting the perfect new employee (and not just another warm body) can be very challenging. Here are a few tips to keep in mind the next time your practice is growing or you need to replace someone quick.

1. What Does Your Practice Really Need?
Instead of looking to just fill a void, take a step back and look at what your practice actually needs. As your practice and employees grow within their own positions, you may see that the needs of your office change too. So rather than replacing an Office Manager with an Office Manager, make a list of areas that may need a little extra attention so that you can narrow down candidates based on their skill level in that area of need.

2. Involve Your Employees
Your current employees can be your most important asset during the hiring process if you let them! Let them recommend potential candidates they may know, use them to help in the reviewing and selecting process, and then value their opinions when it gets down to decision-making time. This is your opportunity to maintain the work culture that you and your employees have created within your practice.

3. Accurate & Appealing Job Descriptions
Your Job Description is your one chance to sell this very position at your specific office. If you don't want the perfect Job Seeker to just scan your Listing and skip it, then you better make it good! List all the fun and amazing benefits of working in your office. Have better benefits than what your competitors have to offer and be sure to lay it all out to draw them in!

4. Call References
The best way to predict someone's future behavior will be is to find out about their past behavior. You require references for a reason, use them! This is by far an extremely valuable use of time during the hiring process that so many employers skip. If you want to hire long term employees, take the extra time to call their references.

5. Advertise in the Right Places
Get inside the head of a Job Seeker. Where are the most qualified and experienced candidates going to search for their next job? Think about what Professional Association websites and magazines are relevant to your position and advertise for your position there! Utilize Industry Specific Job Boards to directly reach your target audience.

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