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Think About Your Eyes Celebrates World Sight Day

On World Sight Day, Think About Your Eyes (TAYE) coordinated a national radio tour with Dr. Justin Bazan to promote the holiday and the importance of annual eye exams. In the week prior to World Sight Day, TAYE posted additional sponsored Facebook posts, yielding more than 1 million impressions and 5,000 clicks to the TAYE doctor locator.

Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

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