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Think About Your Eyes Focuses on Vision Behind the Wheel

Think About Your Eyes has focused on vision and its impact on safety while driving. Through the use of two infobytes housed on the campaign’s Facebook page, the importance of good vision in preventing accidents and driving at night was highlighted. Due in part to paid distribution, the posts reached an audience of more than 200,000.

In addition to high engagement on Facebook, Think About Your Eyes continues to see increased traffic to the website and doctor locator. Total web visitors since launch is expected to top three million by the end of 2016.

Is your state association supporting Think About Your Eyes? If not, let your leadership know you want to be found by patients in your area who are visiting every day. Additionally, eye care providers can visit to sign up for the locator themselves, or upgrade a Basic Listing to Premium. AOA member doctors can go to to sign up and receive preferential pricing.  Vision Expo Young Professionals Club members are also eligible for discounted pricing.  For more information visit  

Vision Voice is a monthly e-newsletter reaching over 50,000 ECPs in the Vision Expo community. It features articles on all things eyecare and eyewear including practice management tips, optical news and market updates, fashion trends, professional development and more.

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